Randy C Johnson: About

At Cleveland Clinic, diversity doesn't exclusively symbolize race or gender; it essentially represents knowledge. And as we all know, knowledge is power. As a fairly new initiative at the hospital, and this being its first annual report, "Powering up" seemed a natural and logical choice for the book's concept. The eight arrows represent the eight areas of specialty that comprise the Diversity and Inclusion
program at Cleveland Clinic.

The main objective for this design was to maintain the "Cleveland theme" of past invitations, while
keeping in mind the call to action aspect of all invitations. With that, and with this being the 46th year
of the event, I felt that "Circle Back" was an appropriate concept. From there, I was able to visually
highlight the city abbreviation within the title.

I worked with illustrator, Brett Holzworth, to incorporate one of Cleveland's most recognizable icons
to the back of the invitation: The Hope Memorial Bridge Guardian. The tag-line underneath reads:
"We hope that you are free." The large embossed "C" on the cover was also used to support the theme.

This meeting was designed to explore public policies that can advance the Great Lakes as an
economic driver. Water evolving into a figure of beauty, while maintaining it's original form, is how I
chose to visually represent the objective. An unconventional size was selected in order to help
this self-mailer stand out in the crowd.

Not a trick to get the recipient inside of the invitation, just a little random fact sharing…
In an attempt to stand out among the sea of golf outing invites that mail each summer, I chose an unconventional route. As opposed to photography, this three-panel design was inspired and driven by traditional golf apparel patterns.

Switching to a formal dinner format in 2009, my goal was to reflect this change through a simple, yet elegant design. With this event honoring Northeast Ohio's top achievers in the IT field, I used keystrokes found in HTML code as design elements to reinforce the message. This three color, "L" fold invitation, mailed in a metallic silver A-6 envelope.

For an awards competition that recognizes artists for using sound business practices and businesses
that support the arts, I thought it was important to visually highlight and combine the two worlds
of art and business. Felt textured paper and a punchy color palette were used to support the concept
and add visual interest to this piece.

HCS specializes in printing press reconfigurations, installations, repairs, press rebuilds, realignments and drive upgrades. With over 90% of their national and international clients being newspaper production plants, I thought it was important to focus on that from both, conceptual and aesthetic perspectives. I accomplished this through wordplay and by incorporating design elements from newspapers, past and present. A historic time line of the newspaper printing process is a fun and factual addition that runs throughout the brochure.

This poster was designed to promote a weekly, internet streamed radio show. With the show having
a heavy hip-hop influence, the creative objective was to fuse elements from the 80's and 90's
hip-hop movements into a contemporary look and feel. A One color solution was developed to save
on production costs. The design lent itself well to a number of different textured papers.